OperocK – Duna P®art

Arts, events and advertising agency

1995-2004

My advertising and events agency, established in 1995, has been responsible for the creative and media planning of several advertising campaigns and has produced several commercials.
(EasyCall, General Value Bank, AcneStop, Danubius Radio)

Since the launch of Danubius Radio, which was re-launched as a national commercial radio station in 1997, my company has been involved in almost all OFF-Air promotions for the radio station, including the Danubius Road Show, which has been held every summer for 7 years. These huge open-air events brought the most popular acts of the Hungarian popular music scene live to nearly a million people in 24 cities.

My company has also organised many other events and road shows (Philips, Nokia, Pannon GSM, Coca-Cola, Hunguest, Axelero, Le Meridian, Air France, the 20th of August celebrations, etc., media events, P.R. campaigns).

Between 2003 and 2004, I was involved as a strategic consultant in the sale of Danubius Radio, which was finally acquired in 2004 Advent International as a financial investor from the owner Great Western Radio.
The transaction was completed at a record price of €30 million.